Customer service is at the heart of what we do: a dedicated sales rep for every account, regular store visits, product training for retail staff, and a fast response to any inquiry or return.
Our B2B online portal gives retailers a personal price list, real-time stock and 24/7 ordering, with delivery within up to 3 business days.

Our goal is to represent and introduce selected brands with a wide range of high-quality products to the Israeli market.
This focus lets us invest maximum effort in each brand and realize its full potential in the local market.

Product quality and safety are essential in the toy business, so we work only with items that meet top safety standards and offer real developmental and educational value.

Founders and directors: Mrs. Anat Harel and Mr. Gal Harel.
Sales team of 5: 3 field sales representatives and 2 telesales and customer service representatives.
Head office in Katzrin, with professional logistics and nationwide distribution.

Hundreds of points of sale all over Israel, including the Arab and ultra-Orthodox sectors: toy chains and specialty toy stores, baby and gift boutiques, kindergarten-supply stores, museums and enrichment centers.
Customers include Shilav, Big, The Red Pirate, Idan 2000, Happening and Kfar HaShashuim.
Consumers can find their nearest retailer through our online store locator, and we advertise our brands consistently to drive demand to our retail partners.